Website data

This is the third and final Q&A session with Dark Sea Web marketing. It asks how can you tell if an agency website is worth appearing on.

The first and most important answer is that the website should appear on page one of google for queries such as

Northumberland cottages
Self catering northumberland
and check out queries for your own location such as

Cottages Hexham
or
Cottages Belford

You should ask how many visitors the website gets. The answer should exclude "non human visitors" such as search bots. Byways gets over 140,000 visitors a year and this is growing at around 30% pa.

The number of hits is also of interest. Ask for page views which exclude search bots.Byways gets over 1.1 million page views per annum.

Be careful with national agencies as their data will include people looking for holidays in Cornwall, the Lake District and so on. You are only really interested in people looking for holidays in Northumberland.

That is basically it. You can of course refine the questions for your own specific locality but not all agencies will provide this data.

This is the 3rd of three articles.
Previously we looked at marketing isolated and remote cottages
as well as Chosing a letting agency.

If you are interested in finding out a little more of the ways in which Byways can help you achieve high occupancy rates then please contact us.